How healthy is your brand?

My logo looks professional and modern at every size (from favicon to billboard).

I have a defined colour palette with specific hex codes I can refer to.

I consistently use the same two or three fonts across all my marketing materials.

I can clearly describe what makes my business different from competitors.

My website, social media, and printed materials all feel visually consistent.

I have a written description of my target customer and what they care about.

My business cards, email signatures, and invoices look like they come from the same business.

Customers can quickly tell what my business does and why they should choose me.

I have a consistent voice and tone across my marketing copy.

My logo file is available in high-resolution vector format (SVG, AI, or EPS).

I have documented rules for how my brand should be used by staff or contractors.

My social media profiles use consistent profile photos and cover images.