Generate a brand colour palette.

Most small business brands work best with 3-5 colours: one primary (dominant), one secondary (supporting), and 1-3 accents for emphasis and variety. More than 5 colours tends to feel chaotic. Less than 3 feels limited. The palettes we generate follow the 3-5 rule.

Yes — hex codes aren’t copyrightable, so any colour combination is free to use. That said, some well-known brands have strong associations with specific colours (Tiffany blue, Coca-Cola red), so be careful not to copy too closely in the same industry. The palettes we generate are starting points, not finished brand systems.

Good palettes balance contrast (for legibility) and cohesion (for recognition). They work in both print and digital. They express the brand’s personality without being too trendy to age quickly. And they give the brand flexibility — enough colours to create variety, few enough to stay consistent. A designer builds all of this into every colour decision.