Logo cost estimator
How much should your logo cost?
Get a fast estimate for logo design based on the level of designer, deliverables, and scope you need. Australian 2026 rates.
FAQ
Frequently Asked Questions
Professional logo design in Australia typically runs $800 to $7,000 depending on the designer and scope. Mid-range work ($1,500-$3,500) is the sweet spot for most small businesses — strategic, custom work without enterprise pricing. Below $800 usually means templates or rushed work. Above $7,000 is senior designer territory.
The main drivers are designer experience, research depth, number of concepts, revision rounds, and deliverables. A $500 logo from a junior freelancer might be a single concept with minimal back and forth. A $4,000 logo from a senior designer involves research, multiple concepts, refinement rounds, and proper file delivery. The output quality and strategic depth differ significantly.
A standard logo package includes: primary logo with variations (horizontal, stacked, mark-only), monochrome versions (black, white, reversed), favicon and social icon sizes, all file formats (AI, EPS, SVG, PDF, PNG, JPG), and a mini usage guide. Premium packages add brand colours, typography, and basic guidelines.
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Tools give ballpark estimates. For a custom quote, we’ll connect you with an Australian branding professional within 24 hours.