Signage design

Signage design that earns its spot on your wall.

We connect you with Australian signage designers who understand how signs need to read from 5 metres away — shopfronts, retail, wayfinding, vehicles, and trade signage.

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We'll match you with a branding professional within 24 hours. No sales calls, just a clear quote.

What it is

What is signage design?

Signage design is the specialised discipline of designing visual communication that works on physical surfaces — shopfronts, building exteriors, retail interiors, vehicles, directional signs, and trade display. Good signage design accounts for viewing distance, lighting conditions, material constraints, and local council rules. It's not just taking a logo and making it bigger.

What you get

What’s included in every project.

Shopfront signage

Main signage for your storefront with proper scale, legibility, and material specs.

Wayfinding systems

Directional signs, room numbers, floor plans, and internal navigation.

Vehicle signage

Ute, van, and truck wraps plus partial decal packages for trade vehicles.

Building signage

Exterior building identification, lobby signs, and large-format architectural signage.

Retail displays

Window graphics, shelf talkers, and in-store promotional signage.

Installation specifications

Material specs, mounting details, and installer briefing ready to hand to a sign fabricator.

Our process

How projects unfold.

Phase 1

Site & brief

Understanding the location, viewing distances, lighting, and council constraints.

Phase 2

Concept design

1-2 design directions mocked up in context at the actual location.

Phase 3

Specification

Material specs, sizing, and installation details finalised.

Phase 4

Fabrication-ready delivery

Files in formats your chosen sign maker can fabricate from directly.

Pricing

Transparent Australian pricing.

Here’s what professional work typically costs in the Australian market. The designer we match you with will give you a fixed-price quote based on your brief.

Single sign
$400 – $1,200

One-off design for a shopfront or similar individual sign.

Small system
$1,200 – $3,500

Multiple related signs (shopfront + window + basic wayfinding).

Full system
$3,500 – $10,000

Comprehensive signage package including building, vehicles, and wayfinding.

Custom/architectural
$10,000+

Custom architectural signage, retail fitouts, and multi-site rollouts.

Related

Keep exploring

Brand design

Branding for tradies

Graphic design

Client stories

Real businesses. Real results.

“The designer we were matched with understood our vision immediately. Our new brand identity has transformed how customers see us — and our weekend foot traffic is up 40 percent.”
Sarah M.
Harbour Cafe Collective — Sydney NSW
FAQ

Frequently Asked Questions

Signage design (the design work, not the fabrication) typically costs $400 to $10,000 in Australia depending on scope. A single shopfront sign design is $400-$1,200. A small system with multiple related signs runs $1,200-$3,500. Full signage systems including building, vehicles, and wayfinding cost $3,500-$10,000. Custom architectural signage starts at $10,000.
Fabrication and installation is separate from design and depends entirely on size and materials. A basic printed shopfront banner is $200-$500. A dimensional letter sign with LED illumination runs $2,000-$8,000. Full ute vehicle wrap is $1,500-$4,000. Your designer can recommend trusted Australian fabricators and get you accurate quotes.
Most permanent exterior signage requires council approval in Australia — rules vary by local council. Common requirements include size limits, illumination restrictions, heritage considerations, and proximity to roads. Your designer should be aware of your local council's signage code and design within those constraints. Don't skip this step — unapproved signs can be ordered removed.
General graphic designers can do simple signage, but specialised signage designers understand the unique constraints: viewing distance readability, material limits, lighting conditions, and council codes. For your main shopfront or building signage, use a specialist. For smaller interior work, a general graphic designer is usually fine. We'll match you with the right specialisation.
Yes. Most signage designers in our network also design vehicle graphics — ute signwriting, van wraps, truck graphics, and trailer signs. Vehicle graphics have their own quirks (curves, door handles, window limits, colour-bleed on curves) but it's the same core skill set. A good signage designer handles both with no problem.

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