How Much Does a Logo Cost in Australia? (2026 Guide)

If you're a small business owner in Australia working out what a professional logo will cost, the answer depends almost entirely on what you're actually buying: a mark on its own, or the system that goes around it.

What I charge for a logo

My logo design starts from $150+GST.

A brand identity, which is the logo plus the colours, the type and a guidelines document, starts from $700+GST.

Those are my starting prices, and the written quote I send you sets the figure for your brief.

What changes the price?

Strategy work, the number of concepts, the number of revision rounds, industry complexity and the deliverables you need (just the logo, or the full brand system) all move a quote.

Experience matters too, because a senior designer spends fewer hours arriving at a workable answer.

Where does the money actually go?

Plenty of business owners assume they're paying for the final logo file.

In practice you're paying for the research, the sketching, the revisions, the colour and typography decisions, the file setup, and the hours it takes to get it right.

The final vector file is the smallest part of the work.

How to decide what to spend

Start with where the logo has to work.

A sole trader who needs a mark for a ute, a shirt and an invoice can start with the logo on its own.

A business opening a second site, or handing its brand to staff and suppliers, gets more from a full identity with written guidelines.

A business changing its positioning gets the most from brand strategy first, which starts from $1,400+GST.

Want a firm number for your own business?

Send the brief, or call me on 0403 454 199, and I'll quote on it.

I aim to reply within 1 business day.