Brand strategy that gets used, not filed away.
Brand strategy is the first of the branding services Australian businesses brief here, and it gives you the positioning, voice and narrative that shape every piece of marketing you put out.
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Takes under 2 minutes.
Brand strategy, explained
Brand strategy is the thinking behind a brand: who you serve, what you stand for, how you're different, and the story you tell. Good brand strategy is practical. It gives you the words, the positioning and the narrative you use in marketing, sales, hiring and every customer touchpoint. Good strategy gives everyone in the business the same words to reach for.
What a brief like this usually covers.
Brand positioning statement
A clear articulation of who you serve and how you're different: the foundation for everything else.
Audience definition
Profiles of your ideal customers, what drives them, and how they make decisions.
Brand personality
Character traits, voice attributes and tone guidelines.
Value proposition
Clear, specific statements about the value you deliver, written so they can go straight into marketing.
Brand narrative
The founding story, the mission, and the story customers tell themselves when they choose you.
Messaging framework
Core messages for different audiences, channels and sales situations.
How a project of this kind unfolds.
Discovery research
Interviews with founders, team and customers, plus competitive research.
Strategy workshop
A collaborative session to define positioning, audience and personality.
Strategy development
Positioning and messaging drafted and refined across 2 to 3 rounds.
Brand playbook
A strategy document written to be used, not admired.
What this work costs.
Brand strategy starts from $1,400+GST.
The biggest cost driver is how much primary research is involved, because interviews take time.
Send the brief, and I’ll quote on your actual scope.
This is my starting price, and the written quote sets the figure for your brief.
Customer and competitor research adds time, because scheduling other people is the constraint rather than the writing.
Positioning, audience and messaging come first. Narrative and messaging for each channel add to the scope.
If the strategy feeds a new logo or identity, that's quoted on the same brief: logo design from $150+GST, a brand identity from $700+GST.
Keep exploring
What happens after you send the form.
You send the brief
Fill in the quote form with what you need, roughly when you need it, and any budget you have in mind.
It takes under 2 minutes, or call me on 0403 454 199.
I read it
I'm Chris Lourenco, and I read every brief myself at Loudachris, my Adelaide studio for brand and website work.
If you go ahead, I do the work myself.
You get a quote on your actual brief
The price is written against what you asked for, rather than a package guess.
I aim to reply within 1 business day.
Branding Services by Loudachris is the branding side of Loudachris Digital Marketing in Adelaide.
Read how it works in full.
Frequently Asked Questions
A typical brand strategy scope delivers a positioning statement, audience profiles, brand personality and voice definitions, value propositions, a brand narrative, and a messaging framework.
Some engagements add competitor analysis, customer research and brand architecture.
The output is usually a written brand playbook your team can reference when they have to make a decision without you in the room.
Brand strategy starts from $1,400+GST.
The biggest cost driver is how much primary research is involved, because interviews take time.
The written quote for your project sets the figure.
Ideally yes.
Visual design built without a strategic foundation often has to be redone once the business settles on its positioning, and redoing it is more expensive than doing the thinking first.
That said, a small business can run them concurrently, with me doing strategic discovery as phase 1 of the identity project.
I can scope it both ways so you can see the cost difference.
Foundation work is a short engagement.
A standard project with research and a workshop takes longer, and a deep engagement with customer interviews is longer again, because scheduling other people's time is the constraint rather than the writing.
Your quote will carry a specific timeline for the scope you agree.
It does when it's written to be used.
A usable strategy contains word-for-word messaging, specific audience profiles and real examples, so somebody writing a Google ad or a quote email can open it and find the sentence they need.
Before you commit, ask what a person on your team would do with it on a Tuesday morning, and expect a specific answer.
Ready to start?
Tell me about your project, and I aim to reply within 1 business day.