Generate a brand colour palette.
Browse 15 curated palettes across 5 moods. Every hex code is printed on this page, and any value copies with a click.
This page lists 15 brand colour palettes across 5 moods, with all 75 hex codes printed on the page and a note on which colour should do which job in each one. Pick a mood to see the palettes grouped and copy any value with a click. They are curated starting points chosen by eye, not algorithm output, and none of them has been tested for contrast compliance. Check that yourself before using one for body text.
Pick a mood to see its 3 palettes as swatches. Every palette on the site is also listed with its hex codes further down this page.
All 15 palettes and their hex codes
The full set, printed rather than hidden behind the picker. The note in each row is the part that matters more than the colours: which value carries backgrounds and text, which one is the single brand colour, and which ones should appear in small quantities only.
| Palette | Mood | Hex codes | How to divide it up |
|---|---|---|---|
| Electric Ember | bold | #0B0F2B #F63A5F #FFB400 #1BD3C2 #FFFFFF | The near-black carries backgrounds and body text. The red-pink is the single action colour. Amber and teal are accents used sparingly, and white does the breathing room. |
| Noir Pop | bold | #111827 #FF3C68 #7C3AED #F3F4F6 #F59E0B | A dark neutral base with 2 competing brights. Pick either the pink or the violet as the dominant accent and hold the other back, or the pair fights. |
| Citrus Ink | bold | #1E293B #EAB308 #DC2626 #0F172A #FEF3C7 | 2 dark slates give depth without going flat black. Yellow leads, red is reserved for genuine emphasis, and the pale cream keeps large areas from feeling heavy. |
| Slate and Sage | calm | #334155 #94A3B8 #CBD5E1 #D1FAE5 #0F172A | A greyscale ramp doing most of the work, with 1 soft green as the only real colour. Restrained enough to sit under dense text without competing with it. |
| Morning Dew | calm | #1E3A8A #BFDBFE #F1F5F9 #475569 #FFFFFF | Deep blue for headings and structure, pale blue for panels and highlights, grey for secondary text. The most conventional palette here, which is often the correct choice. |
| Misty Harbour | calm | #0C4A6E #7DD3FC #E0F2FE #64748B #F8FAFC | Same structure as Morning Dew shifted toward cyan. Reads slightly more technical and slightly less corporate. |
| Sunshine Skipper | playful | #FDE68A #F472B6 #60A5FA #FB923C #1E293B | 4 brights held together by 1 dark slate. The slate is not optional: without it, nothing on the page has enough contrast to read. |
| Candy Pop | playful | #EC4899 #FBBF24 #22D3EE #A855F7 #FFFFFF | High saturation across the board. Works when 1 colour is chosen as primary and the rest appear only in small quantities. |
| Juice Bar | playful | #F97316 #84CC16 #14B8A6 #F43F5E #FEF9C3 | Warm and cool brights against a pale yellow. Suits businesses with product variety where each line can take one colour. |
| Midnight Velvet | luxurious | #0C0A1F #7C3AED #E5CBA8 #FFFFFF #D4AF37 | Near-black base with violet as the brand colour and 2 metallics for detail. The gold works in small amounts only, and it rarely prints the way it looks on screen. |
| Emerald Oak | luxurious | #064E3B #065F46 #D4AF37 #F5F5DC #1F2937 | 2 greens close enough to layer without a hard edge, gold for detail, and a warm off-white for large areas. Traditional rather than modern. |
| Rose Noir | luxurious | #1A0F1F #C084FC #F9A8D4 #F5E9D8 #B45309 | A very dark plum base with pinks stepping up in lightness. The amber is a punctuation colour, not a second brand colour. |
| Eucalyptus and Clay | natural | #3F3F1B #A3A380 #D6CE93 #EFEBCE #7C3626 | A muted olive ramp from dark to pale, with terracotta as the only saturated colour. Low contrast by design, so check legibility before committing to it for body text. |
| Desert Terracotta | natural | #78350F #D97706 #FEF3C7 #84CC16 #292524 | Warm browns and amber against a near-black, with green as the accent. Reads outdoors and hands-on rather than clinical. |
| Forest Floor | natural | #14532D #166534 #BBF7D0 #FEF3C7 #78350F | 2 deep greens for structure, a pale green for panels, cream for large areas and brown for grounding. The most legible of the natural set. |
Which mood suits which business
Mood is a shortcut, not a category. It describes the feeling a set of colours tends to produce, and the fit is worth sanity-checking against what your customers are actually deciding when they choose you.
- Bold. Businesses that need to be noticed before they are understood: hospitality, fitness, events, anything competing for attention in a crowded street or feed.
- Calm. Businesses selling reassurance rather than excitement: professional services, health, finance, and anywhere a customer is already slightly anxious.
- Playful. Businesses whose customers are choosing with their mood: childcare, food, retail, creative services, and anything bought as a small treat.
- Luxurious. Businesses where the price is the point: premium trades, jewellery, high-end hospitality, and services sold on craft rather than convenience.
- Natural. Businesses whose story is materials, land or provenance: landscaping, produce, building, wellness, and anything selling on where it came from.
Before you commit to a palette
- Test it on your own material. Colours behave differently in a 5-swatch strip than they do on a page with text, a photograph and a logo on it.
- Check the contrast. Run every text-on-background pairing you intend to use through a contrast checker. Several palettes here are low-contrast by design.
- Look at it printed. Screens are backlit and printers are not. A colour that glows on a phone can look muddy on uncoated stock, which matters for anything from menus to printed collateral.
- Check your competitors. If the 3 businesses you are most often compared to all own a colour, taking a fourth one is usually a better decision than joining them.
- Write the values down. Record HEX for screen, RGB for digital artwork and CMYK for print, in the format set out in the guidelines structure guide. Colour drifts faster than any other part of a brand because every tool has its own picker.
What a generator cannot decide for you
A palette is a consequence of a positioning decision, not a substitute for one. The reason a professional-services firm and a childcare centre land in different places is not taste, it is who they are speaking to and what that person needs to feel before they make contact. That work sits in brand strategy, and it is what turns a set of nice colours into a brand identity that holds up across every surface.
If you want a palette built for your business rather than picked from a list, send the brief through the quote form. It goes to an experienced Australian brand design studio, which quotes on the actual scope.
Frequently Asked Questions
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