Brand guidelines that keep a brand consistent.
Keep a brand consistent across every touchpoint with practical brand guidelines your team will open and use, designed by me at Loudachris in Adelaide.
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Takes under 2 minutes.
Brand guidelines, explained
Brand guidelines (also called a brand manual, style guide or brand book) are the rules for how a brand shows up everywhere: what fonts to use, how the logo should appear, which colours are allowed, how to write in the brand's voice, and what not to do. Good guidelines prevent drift and remove a category of decision from everyone's day. They become essential the moment more than 1 person is creating content for the business.
What a brief like this usually covers.
Logo usage rules
Every variation with clear rules on when to use each, safe space, minimum sizes, and what not to do.
Colour system
All primary, secondary and accent colours with hex, RGB and CMYK codes plus usage scenarios.
Typography hierarchy
Heading and body fonts with clear hierarchy rules for web, print and social.
Imagery and photography
Photography style, art direction and approval criteria so every image feels on brand.
Voice and tone
How the brand speaks: the words to use, the phrases to avoid, and tone variations by context.
Templates and examples
Worked examples showing how the guidelines apply to business cards, social, web and print.
How a project of this kind unfolds.
Brand audit
A review of existing assets, identifying inconsistencies and gaps.
Rules definition
Drafting rules covering every brand element, with clear examples of correct and incorrect use.
Design and layout
The guidelines document designed for clarity and practical use.
Delivery
A PDF document plus an editable source where that is in scope, ready to share with your team.
What this work costs.
Brand guidelines on their own start from $500+GST, for a brand that already has its logo.
A brand identity from $700+GST already includes a guidelines document.
Send the brief, and I’ll quote on your actual scope.
This is my starting price, and the written quote sets the figure for your brief.
Logo, colour and type are the core. Imagery, voice and worked examples add pages and time.
A PDF is the starting point. A web-hosted style guide that's kept up to date costs more, and it suits a team producing content constantly.
Business card, social and document templates are graphic design, quoted per piece or as a package.
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What happens after you send the form.
You send the brief
Fill in the quote form with what you need, roughly when you need it, and any budget you have in mind.
It takes under 2 minutes, or call me on 0403 454 199.
I read it
I'm Chris Lourenco, and I read every brief myself at Loudachris, my Adelaide studio for brand and website work.
If you go ahead, I do the work myself.
You get a quote on your actual brief
The price is written against what you asked for, rather than a package guess.
I aim to reply within 1 business day.
Branding Services by Loudachris is the branding side of Loudachris Digital Marketing in Adelaide.
Read how it works in full.
Frequently Asked Questions
Comprehensive guidelines cover logo usage rules with every variation, the colour system with all codes, typography hierarchy and font sources, imagery style and photo direction, voice and tone rules, and worked examples showing the guidelines applied.
Simpler guidelines can skip the examples.
Larger organisations often add iconography, motion principles and digital-specific rules.
Brand guidelines on their own start from $500+GST, for a brand that already has its logo, colours and type.
A brand identity from $700+GST already includes a guidelines document.
A web-hosted style guide that's kept up to date costs more than a PDF, and it suits a team producing content constantly.
Short enough that people read them.
A mini document covers the core rules in a few pages.
A standard document runs longer because it adds imagery, voice and worked examples.
Very long manuals exist, and they are usually justified by scale rather than by usefulness.
If your team cannot find the answer to a question in under a minute, the document is too long.
The guidelines come as a PDF, plus an editable source file where that's in scope.
The exact file list is written into your quote, so you know what you'll be handed before the work starts.
For a very early-stage business, yes.
The free structure guide on this site sets out the 8 sections a workable set of guidelines needs, which you can build in whatever document tool you already use.
It's a written outline rather than a file to download.
Once the brand is established, custom guidelines are worth the spend, because they document the decisions actually made for your brand rather than generic placeholders.
Start with the outline and upgrade when it stops answering your questions.
Ready to start?
Tell me about your project, and I aim to reply within 1 business day.