Practical branding advice for Australian businesses.
Straight-talking guides on what branding costs and what it’s made of.
There are 2 guides here, each written in full, and more will follow when there’s something worth saying.
Why there are 2 guides here and not 14
Of the 14 titles this blog used to list, 12 were headings with roughly 2 sentences underneath and a reading-time badge typed in by hand, so a page badged an 8 minute read held about 60 words.
Those 12 URLs were removed rather than padded out.
What’s left are the 2 guides that were actually written.
One works through what sits behind a logo quote and why 2 designers can price the same brief very differently.
The other explains what a brand identity is made of, part by part, so you can tell which parts you’re being quoted for.
Any price in them is my own starting price, shown with GST.
If you want a number rather than an explanation, the cost calculator publishes its whole model, including the adjustment factors and 3 worked examples, so you can check the arithmetic.
What happens to a brief before you send anything is set out on the process page, and the FAQ covers who does the work and how the business is paid.
Ready for a quote?
When you’re ready for a number, send the brief, and I aim to reply within 1 business day.