Practical branding advice for Australian businesses.

This blog used to list 14 titles. 12 of them were headings with roughly 2 sentences underneath and a reading-time badge that had been typed in by hand rather than counted, so a page badged an 8 minute read held about 60 words. Those 12 URLs have been removed rather than quietly padded out. A title that promises an answer and delivers a placeholder costs a reader more than an empty blog does, and it is not something we want indexed under our name.

What is left are the 2 guides that were actually written. One works through what sits behind a logo quote and why 2 designers can price the same brief very differently. The other explains what a brand identity is made of, part by part, so you can tell which parts you are being quoted for. Neither carries a market survey, because no survey exists: any figure in them is an illustrative planning figure and says so on the page.

If you want a number rather than an explanation, the cost calculator publishes its whole model, including the adjustment factors and 3 worked examples, so you can check the arithmetic instead of trusting the output. If you want to know how the referral itself works before you send anything, that is set out on our process page, and the FAQ covers who does the work, who pays us and what we do not do. More guides will appear here when there is something worth publishing, and not before.