Free branding tools for Australian businesses.
There are 5 planning tools here for working out what you need before you spend anything. Free, instant, no signup and no email required.
There are 5 tools here: a cost calculator that publishes its entire model on the page, a 12-criteria brand audit, a name generator with its word pools printed, 15 colour palettes with every hex code listed, and a structure guide for writing brand guidelines.
Each one is a planning aid, and a quote comes from me reading your actual brief.
Branding Cost Calculator
Pick your scope and get a planning range built from my starting prices. The whole model is published on the page: every price, 3 adjustments and 3 worked examples.
The size factors and the spread are planning assumptions written for this site, rather than survey data or market rates.
Open the cost calculatorBrand Audit Checklist
Score your brand against 12 criteria in 4 groups, and find out whether your gaps are assets, consistency, clarity or governance. About 3 minutes.
A self-assessment. The score is a plain percentage with no weighting or benchmark.
Run the brand auditBrand Name Generator
Get 15 name combinations at a time from 4 style pools, with the word lists and the 5 construction patterns printed on the page.
It gives you raw material, and the 5 availability checks printed under it are yours to run: ASIC, trade marks, the domain and the handles.
Generate name ideasColour Palette Generator
Browse 15 curated palettes across 5 moods, all 75 hex codes listed, with a note on which colour should do which job in each palette.
Chosen by eye, so check the contrast of any pair before you use it for text.
Browse the palettesBrand Guidelines Structure Guide
The 8 sections a workable set of brand guidelines needs, what to write in each one, and the mistake to watch for in it.
A written structure guide you can follow section by section.
Read the structure guideWhich tool to start with
It depends on which question you’re stuck on, and the 5 tools answer 5 different ones:
- You want to know what it should cost. Start with the branding cost calculator. It turns a scope into a range from my starting prices and shows which parts of a scope carry the weight.
- You have a brand and want to check it. Run the brand audit checklist. It separates the gaps that need new artwork from the gaps a written document closes.
- You’re naming the business. Use the brand name generator for raw material, then run the availability checks printed underneath it before you commit to anything.
- You’re choosing colours. The colour palette generator lists 15 palettes with all their hex codes and a note on which value should do which job.
- You want the brand applied the same way everywhere. The brand guidelines structure guide sets out the 8 sections that keep it consistent, and what belongs in each.
What each tool is built for, and where a quote takes over
Each tool turns a vague question into a specific one.
The calculator starts from my own starting prices, and its size factors and spread are planning assumptions I wrote for this site, so you can see what moves a price.
The audit score is a plain percentage of the criteria you meet, so you can compare it with your own next check.
The name generator gives you raw material, and the checks printed under it show you how to confirm a name is available.
Every figure on these pages is a planning aid, and your price comes from the quote I write against your brief.
A brief that says which 4 of the 12 audit criteria failed gets a far more accurate quote than one that says the brand needs updating.
When you want a real number
Send the brief through the quote form, or call me on 0403 454 199, and I’ll price the actual scope.
I aim to reply within 1 business day.
The process page sets out how that works step by step, and the about page explains who runs the site and how pricing works.
If you already know what you need, the service pages cover it directly: logo design, brand design, brand refresh, brand strategy, brand guidelines and graphic design.
Need more than a tool?
When you’re ready for a real number, send the brief, and I aim to reply within 1 business day.